The Indian Coffee Retail Chains market is expected to reach INR 83.4 billion by 2030 and is projected to grow at a CAGR of 8.1% from 2024 to 2030. But what has fueled this booming of cafe culture? Is it just about coffee, or is there something more?
Social Media and the Café Experience
Café visits today are a non-negotiable checklist item in the Instagram highlights of any Gen Z, millennials, or Gen X influencers, as well as anyone who wants to hop on the trend wagon. It has entrenched so deeply that people shout from the bottom of their stomach with an irritated fowl plastered on their face to stop their fellow people from ruining an Instagramesque shot of the served pastries or drinks. But why are people so fixated on cafés ? What makes a café appealing to the general public? Why has café culture in India gained such popularity?
A Look Back: The Origins of Indian Café Culture
Well, to answer this, we must revisit its roots. Let us start from the inception of this subculture, and that takes us to the early 1940s. In 1957, a group of ousted Indian Coffee Board members established the Indian Coffee House in Bengaluru2. Following its inception – the Coffee House popped up across the nation including: Delhi, Kerala, Tamil Nadu, West Bengal, and Punjab. However, yesteryear, they were few and far between. Today, on the contrary, cafés are everywhere—especially in metro cities, where you can find one on nearly every corner.
More Than Just Coffee: The Changing Role of Cafés
Clearly, there is something amiss. If you observe café goers today, it is not easy to miss that they are not necessarily consuming a lot. Some linger for hours over a single cup, using the space as a workstation, a creative hub, or a social retreat. Evidently, this generation is seeking more than just coffee from a café experience.
Interior Design: The Game-Changer for Cafés
And the more is predominantly siding with the ambience especially the coffee shop interior design which allows people to live out their picture perfect moments. But how exactly have interior designs contributed to the rapid growth of India’s café market?
Studies show that a well-designed cafe store environment stimulates emotions that significantly boost customer revisit intention3.
The Role of Interior Designers in the Café Boom
Thoughtful coffee shop interior design plays a crucial role in enhancing the public’s perception, offering them an experience privy to a standard that exudes luxury, comfort, and aesthetic charm.
In retrospect it is indubitable that most people revisit cafés to indulge in an ambience that could arrest them with an affectation of a main-character / protagonist.
So by observational evidence, it is safe to say that interior designers are indeed the jewels in the eyes of café franchises and entrepreneurs.
Interior Designers: The Pearl of the Design Market
Interior designers are the true gems of the design industry, blending art with functionality to create spaces that are not only visually stunning but also practical and meaningful. Their ability to transform ordinary areas into extraordinary experiences makes them invaluable in today’s fast-evolving world of architecture and design. With an eye for detail, a deep understanding of spatial planning, and a passion for aesthetics, interior designers shape environments that enhance our daily lives—whether it’s a cozy café, a luxurious home, or a dynamic workspace.
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Dreamzone offers an immersive learning experience, equipping creative enthusiasts with industry-relevant skills, hands-on training, and expert mentorship. The Innov8 SPACES Bootcamp is the perfect platform to elevate your creativity and kickstart your journey in interior design. Participants get to:
Master Café Design – Learn to craft stylish, functional spaces that reflect unique themes and moods for the best cafe interior design.
Gain Real-World Exposure – Interact with leading architects and designers, receiving invaluable insights.
Build a Strong Portfolio – Work on live projects and create designs that set you apart in the industry.
Secure Career Opportunities – Network with experts, land internships, and establish your path to success.
If you’re passionate about interior design, Dreamzone offers the best interior design courses in India and the Innov8 SPACES Bootcamp offers the perfect stepping stone to turn your vision into reality. Visit our site to know more..
References:
- Grandview Research
- Harper Bazar.
- Department of Marketing, University Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, Malaysia